Online advertising

Google Ads, Meta Ads and multichannel strategies explained with sound business judgement.

8 articlesPage 1 of 2

15 August 20268 min read

ROAS helps evaluate revenue attributed to advertising, but it is only useful when read alongside margin, the sales cycle and demand quality.

31 July 20268 min read

We compare intent, demand, learning speed and offer type to help you decide.

30 July 20265 min read

Common targeting, keyword, ad and measurement problems that consume budget.

29 July 20266 min read

Offer, creative, audience and follow-up: four elements that must work together.

28 July 20267 min read

Cost per contact only makes sense alongside quality, close rate and margin.

27 July 20268 min read

A strategy based on context, frequency and messages that support the decision.

Visual Impact Optimization